
Swift and enormous impact for Fruitico
Primary produce grower and distributor, Fruitico, with operations in Pinjarra and Broome, have been assisted by G11 Team in their large-scale fresh produce business since mid 2022. G11 Team was asked to build leadership capabilities in senior management and supervisor level. This would enable the owners of the business to focus on strategic growth, and alleviate the day-to-day forces of operations. Upon starting the project it was apparent that the foundations of sustainable high performance needed to be improved (including; job descriptions, organizational structure, performance appraisals, operational planning). In parallel to building these processes, the leadership teams undertook fortnightly development and coaching. “Through this program, the owner was able to discover unsuspecting high potential leaders, there was greater calmness amongst the day-to-day leadership, and we all witnessed a more proactive approach to solving problems. The most rewarding part has been the emergence of high performance leadership skills being developed, amongst people who were technically very able at their jobs. We can see greater efficiency now in their sub-teams,” said Michael Broadbridge, G11’s Principal Consultant on this project. “The managers are now more measured and planned in their approach. I have been enabled to focus on the future of the business. The impact has been swift and enormous,” said Roger Fahl, Owner and CEO, Fruitico.