The business of legal firms is an interesting one at present. The world-wide trend is for firms to be swallowed up firstly by Nationals, then by Internationals. Partnerships in the industry are vital. A Green Eleven legal client is currently investigating its positioning and point of difference to maintain and enhance its standing in the WA, Australian and international market place. Green Eleven completed a situational analysis and a resultant marketing plan.
Sally Carbon
Founder, Director and Principal Consultant
Sally Carbon is the founder of G11 Teams – setting up the business late in 2011 in response to serving a distribution company based in Melbourne which designed high fashion clothes in Paris – it was a fun way to kick start her own business. Her diverse client list grew, covering all sectors, and various organisational sizes and scales. Sally is a business strategist, helping companies to grow, finding their competitive advantage, and driving high organisational performance through leading-practice strategy. Sally has consulted for 15 years, specialises in strategic growth, across all sectors from financial services, not for profit, resources, agriculture, education, and private sector. She was formerly the Director of Docklands Authority in Melbourne, a large scale urban renewal the size of Melbourne’s CBD. Sally is also a Fellow of the Australian Institute of Company Directors, and was first placed on a government board when she was 22 years of age. She is an Olympic and World Cup gold medallist, and has released nine books. Sally loves to work with like-minded high performance thinkers who enjoy feeling ‘uncomfortable’